Integrating Facebook and WordPress | Boosting Ads Properly.
Integrating Facebook with your WordPress website is one of the most important things you can do when you are starting to establish a real marketing agenda for your business. Oddly enough, this is one of the areas that we see business owners making the largest amount of mistakes in.
Targeting audiences on Facebook is an art – as well as a science. Spending time and energy on creating local audiences, and putting your hard-earned dollars into Facebook Sponsored Posts without understanding the system is a guaranteed way to get poor returns. If low engagement and wasted money sounds like something that’s been going on in your business – it’s probably wise of you to continue reading this article.
What Can I Do to Supercharge my Facebook Ads?
This is what we do for a living, so we can’t give away ALL of our secrets… however – we feel like it’s important to let our clients and audience know the type of power that adding these tools and resources brings to their business.
In a nutshell, the absolute core framework that our process relies on is: Data Collection and Data Management.
These two factors are the absolute KEY to establishing a solid advertising solution for your business. Your website should be more than just a piece of artwork that sometimes makes a sale… It should be one of your main channels for Data Collection or (Data Hoarding).
How does a Website collect data on customers?
There are a number of different scripts and plugins that can be installed for free on your WordPress installation that allows for the collection and reporting of user data. More importantly, the people who actually purchased your products should be recorded and given to Facebook to boost your marketing power on their advertising system.
Data Collection used properly tracks EVERY user that touches your website, records how long they were on each page, and when you partner with people like us – you can even see where their cursor was resting the entire time they were on your website. Sounds a little crazy right? It’s important to note that having that information alone is enough to start formulating better decisions about your business.
Big names in Web Design like Wix© and GoDaddy© often have a small amount of tracking built in – but because managing that data takes time and effort, they don’t deploy it for their clients in the way that would allow them to benefit from the data.
Let’s Look at a Real World Scenario.
You own a Restaurant and you have a decent Facebook following. Your page has around 5,000 likes and you have around 4,000 followers. You’ve been doing a fairly good job of posting items about your business and things seem to be alright at this point.
Lunches could be a bit better and you’d like to increase the headcount on some of your events that you’ve been hosting. All in all, life would be better if you had another X in sales each day – and we all know that driving sales is difficult…
What Can be Done?
The first thing that you need to understand is that there are already tons of people who have visited your restaurant – and you don’t really know who they are… This isn’t good and doesn’t help your situation.
The first step in obtaining your sales goals will be finding ways to gain these customer’s profiles and information while managing that data for the future.
“Well, that sounds difficult…”
No, it’s not. There are numerous ways to begin understanding your exact audience. Helix© Online Food Ordering services is an awesome way to provide customers with your food AND gather the information you seek. On top of that, Facebook has even already provided you with a FREE way to collect your customer’s profile and footprint… It’s called Facebook Wifi, and it makes people “check-in” on your Facebook Page before gaining access to the free internet you have provided them. This immediately leads to page likes and positive feedback loops on your channel! In these simple scenarios, you can see that gathering the data is not difficult.
What to do after the Data Collection is complete?
Now it’s time to give Facebook this data to use for custom audience creations.
Giving Facebook this goldmine of information allows Facebook’s Ad Platform to target only those users who look exactly like other users that have already visited your website – unlocking real performance and returns.
Now- when you target an audience to see the advertisement showcasing your lunch deals – people actually show up for your lunch deals.
They show up because Facebook showed that advertisement to someone who looked JUST LIKE the person who came the day before to eat lunch… Facebook sees people’s patterns, behaviors and ALL of their actions, therefore, Facebook can make choices based off factors that we cannot begin to measure on our own.
In this sense, the more data you can collect – the more powerful your platform can become.
Your ads start to be seen, your business starts to improve, and now the new headcount during events is supporting the additional hires that you’ve been needing… or it just bought you a car… The ball is in your court on what to do with the extra profits or the time saved on the automation…